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Segmentation and Targeting

Effective identification of customers is critical to successful implementation of sales force strategies. Our approach integrates multi-faceted customer databases with marketing research insights and utilizes sophisticated marketing science models. We work with clients to ensure that customer segments and resulting targets will maximize return on investment.

Segmentation and Targeting Analytics Tailored to Your Needs

Some of the services and analyses we provide our clients through segmentation and targeting projects include:

  • Market concentration and overlap analyses
  • Promotion response modeling
  • ROI segmentation analysis
  • Reach versus frequency effectiveness
  • Territory target lists and call planning
  • Interactive targeting tools that facilitate rep input

Beghou Consulting uses deep expertise in sales force strategies to effectively create segmentation and targeting solutions.