Category: Case Studies

Read the latest news from Beghou Consulting, as well as our experts’ views on trends and challenges in the life sciences industry.

A Daily Weather Forecast, but for Drug Sales

A pharmaceutical company’s commercial team wanted to use its daily delivery of refill data to better identify sales trends. Beghou Consulting took this data, built a machine learning model and created a smart, daily reporting tool that provided the commercial team with a short-term sales outlook for the company’s drug.
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