Category: Insights

Read the latest news from Beghou Consulting, as well as our experts’ views on trends and challenges in the life sciences industry.

Esin Izat and Rob Lien on navigating the patient journey to inform commercial operations

An orphan drug manufacturer should follow the patient journey to account for various scenarios in the product’s forecast — from delays in therapy starts to patient compliance and retention. Associate Partner Rob Lien and Manager Esin Izat describe in Pharmaceutical Commerce how detailed analysis and marketing research can help life sciences companies overcome these challenges and contribute to commercial success.
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Dan Wetherill and Janardhan Vellore on how to "get ahead of scripts"

A life sciences company needs to rely on more than historical prescription volume to ensure product success in today’s hypercompetitive marketplace. Partner Dan Wetherill and Vice President Janardhan Vellore describe in Pharmaceutical Executive how life sciences companies can proactively increase the breadth and depth of prescriptions to propel brand performance.
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Take our 10-min. survey on orphan drug commercialization

This survey, which should only take 10 minutes to complete, will evaluate life sciences companies’ commercial activities, priorities and challenges related to orphan drugs. If you help in the commercialization of orphan drugs, please consider completing this survey. Your participation will help us generate robust and comprehensive insights on industry trends and challenges, which we’ll then summarize and share in a report.
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Beth Beghou and Patrick Lezark on how emerging pharma can use advanced analytics to improve commercial operations

The 2019 Emerging Pharma Pulse Report found that nearly 60% of emerging pharma companies only use advanced analytics “somewhat” or “to a limited extent” to generate commercial insights. Managing Director Beth Beghou and Partner Patrick Lezark share with Pharmaceutical Executive how emerging pharma companies can implement an advanced analytics to improve all facets of commercial operations.
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Jon Hesby, Melissa McDevitt and Esin Izat on how to optimize operations after a product's first birthday

A product’s first birthday offers an ideal time for the commercial team to analyze sales and optimize operations. A year’s worth of sales data and proper computing power enables life sciences companies to examine sales and marketing tactics to see what’s working and what’s not – and then take appropriate action. Jon Hesby, Melissa McDevitt and Esin Izat describe in Pharmaceutical Executive how to enhance sales force effectiveness as part of the post-launch commercialization strategy.
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Jason Keglovitz describes advantages of Beghou's Mainsail mobile app

Beghou Consulting’s Mainsail mobile app helps commercial operations teams collect, store and analyze data. The app takes advantage of the device’s native features, including user location for nearby customers and touch screen for signature capture. Jason Keglovitz, lead app developer and software manager, describes to Pharma Tech Outlook how the sales force can benefit from instant access to data and the ability to record customer interactions on the spot.
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