Pharma and biotech companies can better address their patients’ real-life health and treatment needs by accessing insights from a single data and analytics solution that integrates multiple patient-centered data sources.
Beghou combines multiple disparate data sets, patient-centric technology, advanced analytics, feedback directly from patients and caregivers, and our team’s decades of industry expertise to design and deliver tailored supportive services that empower patients in their care.
With this knowledge, life science companies can identify the most efficient, impactful moments in the patient journey to intervene and enhance care coordination.
We gather intelligence that reflects the patient voice across the clinical, emotional, logistical, and access journey. This nuanced, comprehensive view of patient needs, patient behaviors, and stakeholder roles enables identification of intervention points that will have the greatest impact on their treatment decisions and access.
The integrated patient journey that we map uncovers:
- Treatment pathways and patterns
- Emotional triggers driving behaviors
- The stakeholder role and influence
- Patient support program (PSP) model and channel scope
- Customer segmentation and personas
Beghou’s approach includes creation of a sophisticated, highly secure, and compliant platform that reliably integrates many different data sources. Acting as a single source of truth for all stakeholders, the platform improves coordination and communication, maintains regulatory compliance, and supports patient needs.
Our patient data management involves:
- An AI-enabled, cloud-native platform
- Integration of patient CRM, e-enrollment, access fulfillment, and performance analytics
- Interoperability between multiple systems and data sources
- Beghou’s technology and expertise combined with third-party data partners
Our personalized support programs provide patient services such as benefits verification, prior authorization, drug delivery, administrative support, and patient education. Together, these services enhance patient acquisition, streamline enrollment, and ensure adherence. The Customer 360 data platform supports PSP design by acting as a single source of reporting, analytics, and engagement data.
Each PSP includes:
- A road map outlining the design of the hub services and data strategy
- Unified customer profile (access, affordability, treatment journey)
- Patient CRM for case management and monitoring of hub service performance
- Payer and patient analytics and actionable data
Advanced analytics and reporting improve visibility into the patient journey, enabling timely and precise interventions. We can customize and build actionable reporting for different functions, such as commercial strategy (e.g., finding patients, provider education, engagement models), brand marketing (e.g., positioning, value messaging, digital marketing), and evidence generation for HEOR and burden of disease mapping.
Our customizable outputs include:
- Payer analytics (e.g., PA, copay status)
- Patient analytics (e.g., adherence tracking, prescription refill prompts, appointment reminders)
- Measurement of hub services (e.g., acquisition, retention, engagement, satisfaction)
- Combines patient-level medical, clinical, and commercial data, with supporting analytics.
- Enables granular insights into patient behaviors.
- Provides real-time updates.
- Engages patients and their care providers.
- Helps sustain brand loyalty.
- Incorporates superior security measures to protect all patient interactions and data.
- Combines patient-level medical, clinical, and commercial data, with supporting analytics.
- Enables granular insights into patient behaviors.
- Provides real-time updates.
- Engages patients and their care providers.
- Helps sustain brand loyalty.
- Incorporates superior security measures to protect all patient interactions and data.
Patient Experiences and Outcomes?
