With evolving AI tools, new approaches to omnichannel strategies, and new ways to engage with HCPs and patients, 2025 is predicted to be a unique year in the pharma industry. In Med Ad News, Yair Markovits, Dennis Fournogerakis, Sonam Dubey and Vishal Singal discuss how pharma brands can utilize AI, maximize effectiveness of their sales rep teams, navigate the changing media mix and work to improve health equity in 2025.
