Combine innovative technology with sophisticated data-mining methods. Glean insights from health care professional and patient behavior that will make your sales and marketing efforts more effective.
Enhance your understanding with advanced analytics
Analytical models play an integral role across your commercial operations. Master them to supercharge your efforts.
To properly size your sales force, segment customers and develop call plans for individual field sales representatives, you need very specific insights available only via advanced analytical methods. These methods are as diverse as your roster of targeted health care professionals. That’s why Beghou Consulting, with its more than two decades of experience working on life sciences commercial issues, can be a valuable partner. Beghou’s custom analytical models address your most pressing business questions – no matter if you’re launching a new therapy or revamping the commercial strategy for a mature product.
Analytics inform long-term sales and marketing strategies
Beghou mines your data for answers that help you determine whether the local sole practitioner is more likely to prescribe your product than the physician affiliated with the biggest health network in the region, why patients in northern Michigan don’t fill prescriptions for your product as reliably as patients in South Florida, and more.
The first step in a successful analytics strategy is for the commercial team to determine the business challenges it aims to solve. Beghou’s seasoned team of experts helps you ask the right questions to identify your overarching goals. Beghou then builds analytical models to achieve those goals.
Companies today have innumerable data options from a wide range of sources: transaction-level claims data, affiliations data, patient-level data from electronic health records. Data is the source material of advanced analytics, so Beghou helps you identify the data most relevant to your goals.
Once you generate valuable insights, it’s important to convert those insights into action. You need to adjust commercial strategies and call plans accordingly, and then properly explain changes – and the underlying analytics – to the sales team. Only then can you ensure the new tactics take hold across the organization.
Model development starts with creating data segments to analyze and selecting the right analytics techniques to deploy. For instance, will a clustering analysis provide the answers you need? Or, do you need to turn to more sophisticated machine learning models to analyze your largest sets of patient data? Beghou helps you answer these questions.
Interested in learning more about Beghou’s advanced analytics capabilities?
Go deeper with advanced analytics
Drawing on the knowledge gained from its work with emerging and established life sciences companies, Beghou consultants help you make the most effective commercial decisions. In the end, you’ll deploy your sales force more efficiently and target customers more effectively.
Do you want to predict performance under various conditions for a new therapy? Are you overlooking likely prescribers of your products? Beghou experts deploy predictive analytics to answer these questions.
Beghou data scientists leverage a variety of machine learning techniques to analyze complex data sets and generate in-depth insights about physician and patient behavior.
Account for field feedback and new market events in your commercial tactics. Beghou incorporates these new qualitative and quantitative data points into its analytical models to help you fine-tune strategy, on the fly.
Call plan modeling
Put the insights pulled from Beghou’s advanced analytical models to work. Optimize your field sales force’s efforts by ensuring they call on the highest-value health care professionals the right number of times.
Survey all relevant data, including from electronic medical records. Beghou helps you curate data and organize it so you can chart the patient journey, identify emerging prescribing trends, and more.
Analytics can be complex, and the “black box effect” – where a sales team simply doesn’t buy guidance from seemingly obscure data – is real. Beghou helps you properly explain the data behind your strategy.