Newsroom
Read the latest news from Beghou Consulting, as well as our experts’ insights on trends and challenges in the life sciences industry.
As targeting analytics take center stage, keep complexity behind the curtain
Life sciences commercial leaders must capitalize on the wealth of data available today – as well as powerful advanced analytical techniques – to design segmentation and targeting plans that drive...
Beghou Consulting promotes drug commercialization expert to associate partner in Washington, D.C., office
Life sciences consulting firm Beghou Consulting recently promoted Erik Cruz, leader of its Washington, D.C., office, to associate partner. With 15 years of health care industry experience, he...
Take our 10-min. survey on orphan drug commercialization
This survey, which should only take 10 minutes to complete, will evaluate life sciences companies’ commercial activities, priorities and challenges related to orphan drugs. If you help in the...
ARMADA™ NAMED ONE OF PM360’S MOST INNOVATIVE PRODUCTS OF 2019
Beghou Consulting’s cloud-based data analytics platform, ARMADA™, was named one of the most innovative products of 2019. With more data available than ever before, ARMADA enables life sciences...
Patrick Lezark and Robert Lien on using analytics to motivate sales reps
How can companies go about setting more accurate goals and creating more sustainable incentives that motivate sales reps? Aggressively deploy advanced analytics. Patrick Lezark and Robert Lien...
Beth Beghou addresses the pharmaceutical industry’s commercial data deluge
Managing Director Beth Beghou describes challenges and trends in the life sciences industry – from the influx of data to renewed focus on the patient journey – as well as insight into Beghou's...
Beth Beghou and Patrick Lezark on how emerging pharma can use advanced analytics to improve commercial operations
The 2019 Emerging Pharma Pulse Report found that nearly 60% of emerging pharma companies only use advanced analytics “somewhat” or “to a limited extent” to generate commercial insights. Managing...
Beghou Consulting names data management, technology expert as associate partner
Life sciences consulting firm Beghou Consulting recently promoted data management and technology expert Piotr Kula to associate partner. Kula played a key role in developing Beghou’s cloud-based...
Jon Hesby, Melissa McDevitt and Esin Izat on how to optimize operations after a product’s first birthday
A product’s first birthday offers an ideal time for the commercial team to analyze sales and optimize operations. A year’s worth of sales data and proper computing power enables life sciences...
Jason Keglovitz describes advantages of Beghou’s Mainsail mobile app
Beghou Consulting's Mainsail mobile app helps commercial operations teams collect, store and analyze data. The app takes advantage of the device's native features, including user location for...
Dan Schulman and Piotr Kula on harnessing digital health data
Digitally-enabled devices will arm medtech companies with more and richer data. To make the best use of this data, companies must build robust and integrated data infrastructures on top of...
Beghou Consulting debuts mobile app for Mainsail platform
A new mobile app from Beghou Consulting allows sales forces in any industry to access Mainsail™, the firm’s cloud-based application platform that enables customers to conveniently manage data,...
Melissa McDevitt on harnessing sales data to maximize commercial success
One year after product launch, pharmaceutical companies have accumulated an abundance of sales-related data. Commercial operations teams can use this data to conduct advanced analytics, identify...
Esin Izat discusses pre-launch marketing research strategies
Emerging pharma companies often encounter resource constraints prior to a product launch, which can lead to commercial challenges. Marketing research can help enhance efficiency and better inform...
Deploy machine learning to boost customer targeting efforts
The convergence of increasingly rich data and advanced analytical methods has propelled the use of machine learning forward in the life sciences industry. Machine learning can be especially...
Esin Izat on marketing research for emerging life sciences companies
Marketing research helps build a product’s competitive advantage, optimizes pricing and payer coverage, and helps to raise investor interest and support. Initiate marketing research early to...
Emily Eller and Kevin Frymire on pharma’s automation dangers
For pharmaceutical companies, automation of data processes can increase efficiencies, enable close-to-real-time reporting and equip executives to make faster decisions. But just as automation has...
Beghou Consulting promotes advanced analytics and oncology expert to associate partner
Life sciences consulting firm Beghou Consulting recently promoted advanced analytics and oncology expert Dennis Fournogerakis to associate partner. Fournogerakis works closely with life sciences...
Steve Trokenheim on takeaways from 2019 Emerging Pharma Pulse Report
The 2019 Emerging Pharma Pulse Report, “What to do with all this data?,” reviewed the pharmaceutical industry’s underuse of advanced analytics, inability to retain sales reps and explored the...
Beth Beghou on advanced analytics in incentive compensation
Our 2019 Emerging Pharma Pulse Report describes the importance of using advanced analytics to improve commercial operations and incentive compensation, in particular. Managing Director Beth...
Steve Trokenheim on drug pricing transparency in DTC ads
Beginning July 2019, pharmaceutical companies will be required by law to provide the list price of a drug in any DTC television commercial, given the list price is at least $35 for a month’s...
Cecile Marbella and Steve Trokenheim on using frozen alignments in incentive compensation
Regular updates to territory alignments are critical to determine appropriate targets and set goals. Yet, a constantly updated alignment can wreak havoc on incentive compensation payouts from the...
Underuse of analytics hampers emerging pharmaceutical companies’ ability to retain field sales representatives
As emerging pharmaceutical companies seek to maximize the commercial performance of their innovative new therapies, many underuse advanced analytics. These techniques can help them uncover...
2019 Emerging Pharma Pulse Report: What to Do With All This Data?
The 2019 Emerging Pharma Pulse Report reveals the current state of emerging pharmaceutical companies’ commercial operations....
Beghou Consulting hires former Takeda executive to lead new marketing research practice
In a move to help pharmaceutical and medtech companies better understand their customers, life sciences consulting firm Beghou Consulting unveiled today its new marketing research practice....
Beghou Consulting associate partner named a ‘leader of the future’ in health care
Justin Khalifa, an associate partner at life sciences consulting firm Beghou Consulting, was recently named a “leader of the future” by PM360 magazine as part of its ELITE awards. The “leader of...
Beghou associate partner wins PM360 ELITE Award
PM360 magazine named Beghou Consulting Associate Partner Justin Khalifa a "leader of the future." As leader of the firm's New York City office and business intelligence practice, Justin works...
Beghou Consulting recognized as leading analytics provider for life sciences companies
Life sciences consulting firm Beghou Consulting was recently named one of the top analytics service providers for pharmaceutical and medical device companies by industry trade publication Pharma...
Beghou Consulting named a Top Analytics Service Provider of 2019
Beghou Consulting was honored as a Top Analytics Service Provider of 2019 by Pharma Tech Outlook. The award highlights Mainsail, its cloud-based, configurable solution that helps life sciences...
Build an incentive compensation plan that drives launch success
Uncertainty abounds as a life sciences company approaches a product launch. Read this white paper to learn how to build an effective, change-ready plan....
New cloud-based analytics platform offers life sciences companies better insights, faster
Life sciences consulting firm Beghou Consulting unveiled a new cloud-based data analytics platform today at the annual Pharmaceutical Management Science Association conference. ARMADA™ offers...
Jon Hesby and Dennis Fournogerakis on how to maximize post-merger synergies
As large pharma companies face diminishing pipelines, they often look to acquire emerging pharma companies with promising therapies. While there are benefits to this approach, companies must...
Steve Trokenheim on disclosing drug list prices in advertisements
Pharma companies may be regulated to publicize drug prices in advertisements, but sharing only the drug’s list price can be misleading. Pharma companies should share context such as a drug’s...
Patrick Lezark on maximizing sales force effectiveness
A fair incentive compensation plan is necessary to attract, reward and retain reps. By implementing machine learning and artificial intelligence into the plan design, commercial teams can help...
Dennis Fournogerakis shares how AI will change the game in pharma
There are numerous possibilities for pharma companies to implement artificial intelligence. Companies can deploy AI to automate targeting, analyze click-through rates of a digital marketing...
Kevin Frymire on How To Boost Incentive Compensation Plan Design With The Sales Force
An incentive compensation plan can significantly impact whether a product is a blockbuster or bust. Emerging pharma companies should equip the sales force to “own” their territories and add...
Meridian™ Named One of PM360’S Most Innovative Products of 2018
Beghou Consulting’s Meridian™ territory alignment software was named one of the most innovative products of 2018. Built on Google Maps and grounded in the firm’s 30-plus years advising pharma...
Emily Eller on using predictive analytics in pharma
The technology behind predictive models and analytics has advanced dramatically over the past decade. It may be tempting for pharma companies to begin analytics instead of following an effective...
Beghou Consulting names three new associate partners
Beghou Consulting names three new associate partners Pharmaceutical sales and marketing firm Beghou Consulting recently promoted Melissa McDevitt, Kevin Frymire and Dan Cardinal to associate par...
PM360 magazine names Beghou Consulting’s Meridian™ sales territory alignment suite one of the most innovative products of 2018
A new alignment software suite from life sciences sales and marketing firm Beghou Consulting was selected as one of the most innovative products of 2018 by PM360, a magazine for marketing...
Beth Beghou addresses the gender gap in Pharma
It’s no secret that pharma has a gender gap problem. A lack of female leadership means pharma companies are missing out on important perspectives and skills that can drive innovation. Managing...
Dan Schulman discusses how to craft a highly motivating incentive compensation plan
An effective, fair and motivating incentive compensation plan is key to a happy sales force and a successful product launch. Emerging pharma companies should tailor their incentive compensation...
Beghou Consulting offers new tool to help market access teams manage payer relationships
Mainsail™ Market Access Account Manager from Beghou Consulting enables pharmaceutical companies to easily collect, organize and manage relevant payer and pharmacy benefit manager information....
Put data management before technology during a product launch
Life sciences companies must establish seamless data management processes before implementing the latest technology solutions. This white paper addresses common data management challenges...
New CRM software helps life sciences companies manage complex customer hierarchies
Beghou Consulting recently released a new software tool to help companies better understand and track their customers' affiliations with group practices, hospitals, clinics, hospital networks,...
Beghou Consulting’s sales force deployment tool maximizes efficiency using advanced modeling
A new suite of products developed by pharmaceutical sales and marketing consulting firm Beghou Consulting helps companies determine effective territory HQ locations, territory designs and sales f...
Beth Beghou describes leadership initiatives at beghou consulting
Beghou Consulting’s culture emphasizes the development and advancement of all employees. Managing Director Beth Beghou details the firm’s leadership initiatives in PharmaVOICE....
Beth Beghou on developing the next generation of industry leaders
In a PharmaVOICE article on developing women leaders, Managing Director Beth Beghou advises women in pharma to be their own advocates and lean into their strengths with confidence....
Erik Cruz on how emerging pharma can improve product launches
An emerging biopharma company faces unique challenges at launch and, therefore, must work hard to build a comprehensive launch roadmap that is grounded in data, incorporates the right technology...
Steve Trokenheim disproves product launch misperceptions
There are three big commonly held misperceptions that can hamper a pharmaceutical company’s product launch. Instead of relying too heavily on instinct and experience, pharmaceutical companies...
Robert Lien discusses the latest trends in data analytics
Robert Lien talks with PharmaVOICE about the big data sets that provide valuable insights for pharmaceutical marketers – patient data, transaction-level claims data and affiliations data. He...
