Newsroom
Read the latest news from Beghou Consulting, as well as our experts’ insights on trends and challenges in the life sciences industry.
Meridian™ Named One of PM360’S Most Innovative Products of 2018
Beghou Consulting’s Meridian™ territory alignment software was named one of the most innovative products of 2018. Built on Google Maps and grounded in the firm’s 30-plus years advising pharma...
Emily Eller on using predictive analytics in pharma
The technology behind predictive models and analytics has advanced dramatically over the past decade. It may be tempting for pharma companies to begin analytics instead of following an effective...
Beghou Consulting names three new associate partners
Beghou Consulting names three new associate partners Pharmaceutical sales and marketing firm Beghou Consulting recently promoted Melissa McDevitt, Kevin Frymire and Dan Cardinal to associate par...
PM360 magazine names Beghou Consulting’s Meridian™ sales territory alignment suite one of the most innovative products of 2018
Meridian™ sales territory alignment suite one of the most innovative products of 2018 EVANSTON, Ill. – Dec. 20, 2018 – A new alignment software suite from life sciences sales and marketing fi...
Steve Trokenheim and Robert Lien explain why life sciences companies should go for it on fourth down
More NFL coaches are going for it on fourth down. Life sciences commercial leaders should follow suit and be bold enough to embrace machine learning techniques and trust the seemingly...
Beth Beghou addresses the gender gap in Pharma
It’s no secret that pharma has a gender gap problem. A lack of female leadership means pharma companies are missing out on important perspectives and skills that can drive innovation. Managing...
Dan Schulman discusses how to craft a highly motivating incentive compensation plan
An effective, fair and motivating incentive compensation plan is key to a happy sales force and a successful product launch. Emerging pharma companies should tailor their incentive compensation...
Beghou Consulting offers new tool to help market access teams manage payer relationships
Mainsail™ Market Access Account Manager from Beghou Consulting enables pharmaceutical companies to easily collect, organize and manage relevant payer and pharmacy benefit manager information....
Put data management before technology during a product launch
Life sciences companies must establish seamless data management processes before implementing the latest technology solutions. This white paper addresses common data management challenges...
New CRM software helps life sciences companies manage complex customer hierarchies
Beghou Consulting recently released a new software tool to help companies better understand and track their customers' affiliations with group practices, hospitals, clinics, hospital networks,...
Beghou Consulting’s sales force deployment tool maximizes efficiency using advanced modeling
A new suite of products developed by pharmaceutical sales and marketing consulting firm Beghou Consulting helps companies determine effective territory HQ locations, territory designs and sales f...
Beth Beghou describes leadership initiatives at beghou consulting
Beghou Consulting’s culture emphasizes the development and advancement of all employees. Managing Director Beth Beghou details the firm’s leadership initiatives in PharmaVOICE....
Beth Beghou on developing the next generation of industry leaders
In a PharmaVOICE article on developing women leaders, Managing Director Beth Beghou advises women in pharma to be their own advocates and lean into their strengths with confidence....
Erik Cruz on how emerging pharma can improve product launches
An emerging biopharma company faces unique challenges at launch and, therefore, must work hard to build a comprehensive launch roadmap that is grounded in data, incorporates the right technology...
Steve Trokenheim disproves product launch misperceptions
There are three big commonly held misperceptions that can hamper a pharmaceutical company’s product launch. Instead of relying too heavily on instinct and experience, pharmaceutical companies...
Robert Lien discusses the latest trends in data analytics
Robert Lien talks with PharmaVOICE about the big data sets that provide valuable insights for pharmaceutical marketers – patient data, transaction-level claims data and affiliations data. He...