Omnichannel Solutions for Customer Engagement

Boost customer
engagement with
omnichannel experiences

The key to customer centricity

An omnichannel strategy provides seamless 360-degree engagement with customers across channels, ensuring a customer receives the right message at the right time through the right personal or digital channel. It anticipates movement of a customer from one channel to the next and incorporates fluid and purposeful hand-offs between channels.

Beghou draws on deep domain knowledge, advanced data analytics expertise and powerful technology to construct robust and successful omnichannel programs for life sciences companies.

From insights to action to engagement

The Beghou team helps life sciences companies build and execute end-to-end omnichannel solutions, from assessing organizational readiness to deploying omnichannel orchestration and measurement programs. Leveraging a mix of commercial consulting experience, analytics expertise, and data and technology solutions, we accompany life sciences companies along their omnichannel journeys and help them successfully engage customers.

Get Omnichannel Ready

Create a Portfolio-Aligned Strategy

Execute, Optimize and Perform

We help you assess what level of organizational transformation you need in order to become omnichannel-ready. Then, we help you identify the essential people, process and technology elements of an omnichannel program.

This assessment and transformation work includes:

Omnichannel maturity mapping
Platform development
Roadmap design and KPI development

Build your end-to-end omnichannel strategy with Beghou. We help you identify key success factors, untapped opportunities, and optimal approaches to messaging and content.

Omnichannel program design and development includes:

Channel and content planning
Competitive benchmarking
Omnichannel engagement model development

We help you drive meaningful customer engagement with the right messages through the right channels at the right time. We enable you to translate field feedback into insights and action and optimize programs to maximize results.

This support includes:

Omnichannel orchestration
Dynamic targeting
Promotional response modeling and CX measurement

Organizational barriers can hinder an omnichannel effort. Beghou helps life sciences companies create organization alignment. From training teams to providing the field sales force with curated messages based on data-backed insights, Beghou ensures an omnichannel program is responsive to the needs of customers as well as the needs of a company’s promotional teams.

After gathering patient and HCP insights, it’s time to act. Beghou develops AI-powered next-best action recommendation engines that generate custom recommendations for sales and marketing teams based on brand-specific propensity and preferences.

Frequent and planned measurement and optimization is key to ensuring a company maintains successful engagement with customers. Beghou measures program effectiveness continually and leverages insights to adjust messaging, promotion timing and more.

Best-in-class customer experiences

Beghou’s key to creating optimal customer experiences is the omnichannel support team, which includes a mix of data scientists, digital specialists, and sales and marketing experts.

Best-in-class customer experiences

Beghou’s key to creating optimal customer experiences is the omnichannel support team, which includes a mix of data scientists, digital specialists, and sales and marketing experts.

Beghou's Omnichannel Support Teams: