Artificial Intelligence - Beghou Consulting

Unlock the value
of your data
with ai

Beghou experts help life sciences companies identify the pressing business needs AI solutions can help them address.

In some cases, the solution may be traditional AI techniques such as natural language processing or robotic process automation.

In other cases, the solution may leverage cutting-edge generative AI tools.

Beghou helps commercial leaders develop AI roadmaps so they can build maturity and boost
commercial effectiveness.

Implement AI solutions that
build brand momentum

Beghou combines deep data science expertise with decades of domain knowledge to develop custom models and tools for medical teams, commercial teams and more. The Beghou team focuses on implementing solutions to help companies address their unique challenges. Whether that’s using AI to uncover insights from structured and unstructured data or creating user-friendly generative AI-based chatbots that allow sales teams to easily query data, the Beghou team leverages the latest AI innovations to help you unlock the value of your data and drive impact.

Uncover your AI trajectory

Beghou blends technical sophistication with domain knowledge to help you develop enterprise maturity and uncover fit-for-purpose AI opportunities.

DISJOINTED AI

AI done ad hoc (e.g., within some business functions)
Need-based vendors
Reactive vision about operationalization

GENERATION 1

Scaled AI

Centrally driven AI (typically led by analytics center of excellence)
In-house and few core vendors focused team
Mature focus on operationalization

GENERATION 2

Optimized AI

AI leveraged across user types (e.g., field teams)
Enable actions (e.g., next-best action, copilot)

GENERATION 3

Total Experience AI

Fully part of daily business operations/workflow
Self-serve/generative AI
Drive new behaviors

GENERATION 4

DISJOINTED AI

AI done ad hoc (e.g., within some business functions)
Need-based vendors
Reactive vision about operationalization

GENERATION 1

Scaled AI

Centrally driven AI (typically led by analytics center of excellence)
In-house and few core vendors focused team
Mature focus on operationalization

GENERATION 2

Optimized AI

AI leveraged across user types (e.g., field teams)
Enable actions (e.g., next-best action, copilot)

GENERATION 3

Total Experience AI

Fully part of daily business operations/workflow
Self-serve/generative AI
Drive new behaviors

GENERATION 4

Our Keys to AI Success

Tip #1

Tip #2

Tip #3

Seek quick wins while building enterprise AI capabilities

Advice	Goals
Run pilots using fail-fast approach.	Improve operational efficiency and commercial impact quickly.
Pursue fit-for-purpose applications vs over-engineered initiatives.	Build AI experience and maturity.
Identify and phase out cases.	Uncover valuable insights.
Focus on consumption of AI-driven insights and actions.
Leverage structured and unstructured data.

Take a portfolio view of AI

Advice	Goals
Leverage the right mix of third-party tools and proprietary algorithms.	Develop with end in mind.
Tap into library of codes and accelerators.	Leverage best but fit-for-purpose technology that is future-ready.
Deploy fit-for-purpose solutions.	Build tools that you can repurpose.

Proactively address AI-related challenges

Advice	Goals
Protect Privacy.	Support safe, compliant use of data.
Address data quality and bias.	Optimize prompt engineering and AI tool performance.
Avoid generative AI hallucination.	Develop feedback mechanism to incorporate team insights.
Improve generative AI prompt engineering skills.	Ensure a mechanism for continuous improvement.
And more.

DEPLOY AI ACROSS THE COMMERCIAL LIFECYCLE

We have helped companies deploy AI to improve efficiency and generate insights across the commercial lifecycle. By first identifying where AI can offer quick wins and building fit-for-purpose solutions, companies can build expertise and scale their use of AI across the commercial organization.

Beghou can help you evaluate AI readiness and identify priority use cases for maximum impact

case studies

Learn how Beghou helps life sciences companies implement fit-for-purpose AI solutions to address business challenges.

Identifying the optimal promotion sequence using generative AI

Leveraging AI to craft a more precise pre-launch targeting strategy

Unlocking insights for clinical trial recruitment with natural language processing

LEVERAGE THE
MOST POWERFUL TOOLS

Beghou leverages its partner platforms – Databricks, Snowflake® and more – to ensure clients have access to the most powerful AI models available. The team integrates AI tools with Beghou’s proprietary data warehousing and analytics platforms to deliver needed customizations, ensure seamless data flow, and generate valuable commercial insights to enable next-level commercial excellence.