Primary research – integrated with secondary research and combined with Beghou’s unparalleled industry expertise – equips life sciences companies to better understand their markets and customers, measure performance and manage resources.
Get more from data to make better business decisions
To devise an effective commercial strategy, you must understand what health care professionals value. Marketing research provides the insights you need to improve commercial operations.
Commercial operations teams must understand market opportunity, patient flow, attitudinal segmentation, awareness and brand perception. These ingredients are crucial to accurate forecasting, targeting, segmentation, messaging and call planning. But simply purchasing data won’t give you what you need. Beghou’s marketing research team conducts interviews with and surveys physicians, payers and patients, then integrates this primary data with secondary data – such as prescription and claims data – to deliver qualitative and quantitative insights that improve your decision-making and commercial efforts.
Improve market and customer
understanding with a thorough research process
Marketing research is complex and involves many moving pieces. To properly aggregate and analyze all relevant data points, you need data analytics skills combined with life sciences industry expertise. Beghou consultants draw on decades of experience in both categories to deliver marketing research you can trust and then help you translate the results of the research into commercial action.
Are you interested in learning more about our
approach to marketing research?
Bring data-based rigor to all aspects of your commercial operations
Beghou consultants customize each marketing research project to address clients’ various commercial needs. To do so successfully, the team draws on a wide variety of tactics to gain a 360-degree view of physician, payer and patient activities.
Beghou conducts focus groups and interviews with physicians, payers and patients to understand attitudes, perceptions and unmet needs – and generate hypotheses that guide the rest of your marketing activities.
Using statistical and marketing research techniques, Beghou consultants effectively design surveys to test hypotheses and understand cause and effect relationships in the market.
Beghou consultants draw on their targeting expertise to inform the sampling design of attitudes, trial, and usage tracking and message recall studies to better understand how a product is performing in the market.
After a thorough market assessment, Beghou consultants conduct trade-off studies (e.g. conjoint analysis) and apply the insights to a model for optimal forecasting and scenario planning.
Patient journey mapping
By integrating prescription data, claims data, chart audits, and other primary marketing research results, Beghou maps the patient journey in a comprehensive way to identify barriers and opportunities and create effective marketing strategies.
Beghou compiles all the data into one place, providing users a comprehensive view. Commercial leaders can then dig into the data, build their own charts and uncover new insights.