Improve your commercial efforts with a properly sized and organized sales force that reaches your most valuable customers.
Construct a sturdy sales force architecture to maximize efficiency
A life sciences company must properly size, structure and align its sales force to drive sustained commercial results.
How many field sales representatives does a life sciences company need to effectively promote a new orphan drug? Where should a company place its sales teams to generate the best results for its latest dermatology product? Commercial leaders must be confident in the answers to these questions to ensure they make the most of every dollar spent on product sales and marketing. Beghou Consulting combines quantitative modeling with strategic analysis to identify your highest value customers, assess how these customers respond to promotion, and help you decide on the optimal sales force size, structure and alignment.
A comprehensive, customized process
to design your sales force
With decades of experience helping life sciences companies solve commercial challenges, Beghou consultants dig beneath the numbers and analyze market conditions to help you design a successful sales force. In the end, a properly constructed and deployed team will help you get the most from your commercial activities.
Interested in learning more about our sales force design process?
Full-scale analysis helps you optimize your sales force
During every sales force design project, Beghou’s sales experts perform a wide range of analyses to understand your customers and competitive environment. In the end, this thorough process ensures you deploy a sales force that’s appropriately sized and distributed – and generates results.
Promotion response modeling
Beghou reviews call and prescription data to determine the value of different levels of promotion for individual customers. This analysis helps you uncover how incremental increases in call activity will impact sales.
Beghou consultants crunch the numbers to segment your customers by prescription volume. This national decile analysis gives you a foundation for sales targeting and call planning.
Deploying advanced algorithms and analytical methods to understand different customers’ unique characteristics and sales potential, Beghou helps you project opportunity across territories.
Beghou compiles findings from response models, accounts for sales force costs, and performs sensitivity analyses to assess and validate a range of options for your sales force size and structure.
Territory HQ location analysis
Using advanced technology, Beghou helps you determine the ideal locations for your territory headquarters. Then, you can put your sales team in the best position to succeed.
Sales force audits
Every company should regularly review and revise its sales force design, structure and alignment to account for changing market conditions. Beghou works with you to continually fine-tune your sales force.