Author: beghou-admin

Beghou Consulting names three new associate partners   Pharmaceutical sales and marketing firm Beghou Consulting recently promoted Melissa McDevitt, Kevin Frymire and Dan Cardinal to associate partner. McDevitt, Frymire, and Cardinal work closely with life sciences companies to help them address complex commercial challenges related to forecasting, sales force alignment and incentive compensation. “Melissa, Kevin and Dan set the gold standard for client service and mentorship at our firm,” said Beth Beghou, founder and managing director of Beghou Consulting. “They are trusted resources for their clients and respected leaders among their peers. Each leads teams that contribute significantly to clients’ commercial successes, and we expect them to continue to drive success for our firm, as well.” Melissa McDevitt has more than 10 years of experience counseling pharmaceutical companies on incentive compensation, sales force sizing and alignment, and segmentation and targeting. In 2016, McDevitt opened the firm’s Raleigh-Durham office. She earned a doctorate in neurobiology and physiology from Northwestern University and a bachelor’s degree in biology from the University of Michigan. Kevin Frymire has counseled pharma companies for nearly 10 years. He helps companies improve incentive plan design and management, sales force size and structure, targeting and call planning, and data

A new alignment software suite from life sciences sales and marketing firm Beghou Consulting was selected as one of the most innovative products of 2018 by PM360, a magazine for marketing executives in the pharmaceutical, biotech, medical device and diagnostics industries.

Mainsail™ Market Access Account Manager from Beghou Consulting enables pharmaceutical companies to easily collect, organize and manage relevant payer and pharmacy benefit manager information. Companies can use the intuitive platform to store account information on key markets, contacts, growth targets, and revenue trends, as well as important documents like coverage policies.

Beghou Consulting recently released a new software tool to help companies better understand and track their customers’ affiliations with group practices, hospitals, clinics, hospital networks, integrated delivery networks and group purchasing organizations. With Mainsail™ Affiliations Manager, commercial teams can easily identify purchasing decision-makers, more effectively target customers, and propose appropriate contracts and pricing.

A new suite of products developed by pharmaceutical sales and marketing consulting firm Beghou Consulting helps companies determine effective territory HQ locations, territory designs and sales force deployments. The new tool, called Meridian™, uses proprietary algorithms to create recommendations for territory locations and allows users to visually explore a broad mix of scenarios and identify the most productive, highest quality alignments.   “Our teams constantly draw on their experiences and client engagements to develop tools that address sales and marketing issues faced by life sciences companies at all stages of a product’s lifecycle,” said Chris Berg, a Beghou partner who led the Meridian suite development. “This innovative, easy-to-use tool leads our consultants and clients to the most successful sales force deployments possible.”  Built on Google Maps and grounded in Beghou Consulting’s 30-plus years advising top pharma companies of all sizes and stages, Meridian’s interactive visualization blends the firm’s extensive knowledge and experience with state-of-the-art technology to provide accurate recommendations and complete alignments for many alternative scenarios. The Beghou Meridian suite – Meridian Blueprint, Meridian Balance and Meridian Map – allows a company’s commercial team to more clearly visualize its sales force strategy: Meridian Blueprint: Uses advanced algorithms to determine the optimal sales force geographic deployment across