Category: Media Coverage

Read the latest news from Beghou Consulting, as well as our experts’ views on trends and challenges in the life sciences industry.

Meridian™ Named One of PM360’S Most Innovative Products of 2018

Beghou Consulting’s Meridian™ territory alignment software was named one of the most innovative products of 2018. Built on Google Maps and grounded in the firm’s 30-plus years advising pharma companies, Meridian’s full suite of products – Meridian™ Blueprint, Meridian™ Balance, and Meridian™ Map – help pharma companies solve complex alignment challenges. Read more in PM360 magazine.
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Emily Eller on using predictive analytics in pharma

The technology behind predictive models and analytics has advanced dramatically over the past decade. It may be tempting for pharma companies to begin analytics instead of following an effective predictive analytics strategy. Associate Partner Emily Eller describes steps for pharma marketers to reach and engage their customers more effectively in PM360 magazine.
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Beth Beghou addresses the gender gap in Pharma

It’s no secret that pharma has a gender gap problem. A lack of female leadership means pharma companies are missing out on important perspectives and skills that can drive innovation. Managing Director Beth Beghou discusses why pharma needs to invest in females and how companies can better diversify their leadership pipelines.
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Erik Cruz on how emerging pharma can improve product launches

An emerging biopharma company faces unique challenges at launch and, therefore, must work hard to build a comprehensive launch roadmap that is grounded in data, incorporates the right technology tools, and accounts for the inherent uncertainty associated with launching a first product. Erik Cruz writes in Pharmaceutical Executive about how commercial leaders of emerging companies can maximize results at launch.
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Steve Trokenheim disproves product launch misperceptions

There are three big commonly held misperceptions that can hamper a pharmaceutical company’s product launch. Instead of relying too heavily on instinct and experience, pharmaceutical companies should use advanced data analytics techniques to overcome these misperceptions, improve forecasts and increase sales. Read Steve Trokenheim’s article in PM360 to learn more.
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Robert Lien discusses the latest trends in data analytics

Robert Lien talks with PharmaVOICE about the big data sets that provide valuable insights for pharmaceutical marketers – patient data, transaction-level claims data and affiliations data. He shares how pharmaceutical companies can use these data sets to achieve their commercial objectives and how companies can track and analyze public sentiment of their brands.
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