Category: White Papers

Read the latest news from Beghou Consulting, as well as our experts’ views on trends and challenges in the life sciences industry.

Deploy machine learning to boost customer targeting efforts

The convergence of increasingly rich data and advanced analytical methods has propelled the use of machine learning forward in the life sciences industry. Machine learning can be especially beneficial when it comes to developing customer targeting plans. Read this white paper to learn how commercial leaders can use machine learning to enhance their targeting efforts.
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