Empowering the Field for Niche Therapy Launches

Emerging biotech companies launching niche therapies operate without a commercial blueprint. It's therefore imperative that these companies create fruitful partnerships between home office commercial teams and the field force. In Pharmaceutical Commerce, Jennifer Maurer, executive director of commercial and CAR-T operations at Legend Biotech, and Laura Riccio, associate partner at Beghou Consulting, explain how companies can foster partnership with the field.