Kevin Frymire on How To Boost Incentive Compensation Plan Design With The Sales Force

An incentive compensation plan can significantly impact whether a product is a blockbuster or bust. Emerging pharma companies should equip the sales force to “own” their territories and add on-the-ground insights for analytics-driven targeting. Associate Partner Kevin Frymire writes in Pharmaceutical Commerce why companies should incorporate the sales force’s feedback into their incentive compensation plan design.