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Recent Articles
AI AND THE PHARMA FIELD SALES FORCE: TWO SCENARIOS
Will AI’s long-term impact on pharma sales efforts be significant or muted? In Med Ad News, Rohit Gupta and David Laros explore what AI could mean for the pharma field sales force.
TRANSFORMING THE PATIENT HUB
In Pharmaceutical Commerce, Rohit Gupta and David Laros explain how life sciences companies can use their patient hubs to improve engagement with patients and health care providers.
Case Studies
AI-POWERED FIT-FOR-PURPOSE TARGETING SOLUTION BOOSTS ONCOLOGY LAUNCH
PRODUCT LAUNCH AND BEYOND: HOW EMERGING PHARMA COMPANIES CAN BUILD AND MAINTAIN LAUNCH MOMENTUM
