Join us at PMSA on Tuesday, May 7th at 5:30 p.m. for a lively panel discussion with sales, analytics, and omnichannel leaders to discuss what works and doesn’t work when it comes to sales force and cross-functional collaboration for omnichannel programs.

Following the panel discussion, join us for a private dinner at EDGE Restaurant.

Panel attendees will get learnings directly from the sales perspective, and get actionable takeaways from a live case study on successful sales force activation:

• How to do omnichannel “with,” not “at,” the sales team
• Building trust and securing buy-in from leadership to rep level
• Overcoming data skepticism and inaction
• Motivating ongoing field team feedback and program optimization

Beth Beghou, CEO of Beghou Consulting, will lead the discussion, including:

• Juston Enos, Executive Director of Sales, Mirati Therapeutics (a Bristol Myers Squibb company)
• Sarah Donner, Oncology Marketing Leader, Mirati Therapeutics (a Bristol Myers Squibb company)
• Ernest Leek, Commercial Data Insights & Analytics, Mirati Therapeutics (a Bristol Myers Squibb company)
• Michelle Richards, Vice President of Marketing, Mirati Therapeutics (a Bristol Myers Squibb company)
• David Laros, Partner, Beghou Consulting