The Oncology Omnichannel Blueprint
Hearing the buzz about omnichannel, but want more concrete steps for where the rubber meets the road?
View this on-demand webinar and slides to learn how one midsize biotech company used the confluence of people, process and technology to implement a customer-centric launch that drove strong cross-functional collaboration, high HCP engagement, and significant market traction.
You’ll walk away with an omnichannel blueprint that will help you:
- Break down organizational and functional siloes through management support and training.
- Embrace tools and processes that enable a more customer-centric and functionally coordinated commercial model.
- Take advantage of predictive data and local knowledge to drive promotional orchestration.
- Implement personalized, flexible, adaptable and coordinated promotion across sales and digital channels, messages and content.
- Go beyond traditional next best action to provide “humanized” and contextual recommendations.
- Transform actionable insights into applied insights.