Rewrite the Sales Force Design Playbook for CAR T Therapies

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Like a coach following last year’s game plan to prepare for this year’s championship, life sciences commercial operations leaders – especially those with previous roles at established pharmaceutical companies – may be tempted to deploy their last sales force design strategy on their next product launch. If that therapy is CAR T, commercial operations leaders need to create a whole new game plan. In this white paper we’ll discuss the keys to sales force design for CAR T therapies and describe how they differ from the strategy behind sales force design for traditional therapies.

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