Beghou Consulting adds life sciences commercial operations executive as adviser

EVANSTON, Ill.— Feb. 19, 2024 — Beghou Consulting announced Monday that Lou Pascarella, an experienced life sciences commercial operations leader and executive, has joined the firm as an adviser.

“Lou brings a wealth of knowledge to our team, and we’re thrilled to have his voice in the room as we continue to work to help clients improve commercial effectiveness across the product lifecycle,” said Beth Beghou, CEO of Beghou Consulting. “Lou’s experience across therapeutic areas and with large and midsize life sciences companies, as well as emerging companies, gives him a unique vantage point on the industry that will inform our plans for innovation and growth.”

The former head of U.S. commercial operations for Novo Nordisk, Pascarella was most recently chief executive officer of specialty pharmaceutical company Innocoll. He spent more than 20 years in commercial leadership at Janssen. Pascarella currently leads Phase One Life Science Advisors, which helps life sciences companies with business and commercial planning, including product and life cycle planning and business development.

“Beghou is one of the best-kept secrets in the industry,” Pascarella said. “They not only have unmatched subject-matter expertise that spans all aspects of commercialization but also powerful technology that helps companies punch above their weight and stand up robust data analytics infrastructures.”

Beghou Consulting helps pharmaceutical companies improve launch preparedness and commercial effectiveness. Its capabilities cover all areas of commercial operations – from launch planning and sales force design to master data management and omnichannel analytics. Beghou complements its consulting expertise with a suite of proprietary technology. Pharmaceutical commercial teams deploy Beghou’s technology platforms, including Mainsail and ARMADA, to improve sales reporting, manage customer and commercial data, forecast performance, and uncover insights on their commercial efforts.

“In my career, I have built expansive commercial operations functions and integrated operations and data to enable better business decisions,” Pascarella said. “As Beghou navigates what I expect to be a consolidating industry in the years ahead, I look forward to helping them address the pressing and evolving needs of commercial leaders.”

About Beghou Consulting

Founded in 1993, Beghou Consulting specializes in helping life sciences companies – especially emerging pharma companies – establish and manage commercial operations to better market and sell therapies. Deploying advanced analytics and proprietary technology, Beghou consultants have provided strategic counsel to the top pharmaceutical companies in the world, supporting some since infancy. Headquartered in Evanston, Illinois, the firm has eight offices and employs more than 250 professionals around the world. To learn more, visit or follow us on Facebook and LinkedIn.