NEW LANDSCAPE
In a rapidly evolving landscape, medical affairs teams need to optimize their data, technology, and operations to effectively engage with internal and external stakeholders and maximize and demonstrate value.
Beghou blends deep domain knowledge, data science, advanced analytics expertise, and powerful technology to design and deliver tailored solutions for medical affairs teams to increase their organizational impact.
By laying a foundation of robust data, advanced analytics, and industry expertise, we empower medical affairs teams to demonstrate their value, highlight their strategic role within the organization, and staff their team appropriately. Recommended outcome measurements extend beyond general activity such as number and frequency of interactions to the ability to help optimize clinical practice and improve patient outcomes, which are increasingly important for patient-centricity initiatives.
Our team helps implement solutions to address the following:
- Planning a roadmap to transform medical affairs
- Development and reporting of strategic KPIs for each role
- Medical operations support
- Tracking medical information and its effectiveness
Our technology quickly and automatically synthesizes and processes the large amounts of structured and unstructured data required for actionable healthcare insights — for both external stakeholders and internal commercial and R&D teams. Using efficient, scalable GenAI techniques and models, results are delivered quickly and reported in formats suitable for each key stakeholder.
Our flexible and powerful technology platforms, combined with the expertise of our innovative analytic teams, enable the following:
- Integrated evidence generation from across the healthcare landscape
- Advanced analysis and visualization of RWD/E for real-time monitoring of outcomes by patient sub-segment
- Mapping of the patient journey and understanding the patient experience
- Medical insights powered by AI, including sentiment tagging, topic modeling, and GenAI processing
- Implementation of core technologies such as a CRM
Evolving expectations regarding scientific communication from pharma require agile responses. We use a robust process to capture detailed, nuanced data from customer interactions and other data sources to shape an effective engagement strategy. Digital capabilities enable broad reach to stakeholders and KOLs globally, and automated processes including NLP ensure a consistent, yet personalized, experience that meets customers’ needs.
Our expert-led, technology-enabled insights contribute to the following:
- Identifying, targeting, and maintaining meaningful, strong relationships with KOLs and other stakeholders
- Strategy, sizing, and alignment for field medical teams
- Delivery of targeted, scientifically relevant education and insights to customers
- Strategic, effective use of omnichannel and digital channels of communication
Our platforms and solutions are purpose-built for medical affairs teams who are pressured to be agile, efficient and precise in today’s landscape. Unlike other vendors who can be rigid and complex, we configure your solution to your specific needs today and enable you to easily add on modules and services as your needs change and business evolves.
- Give you access to holistic, cross-functional experts and SMEs with deep, domain-specific knowledge (e.g., AI, omnichannel)
- Involve high-touch, high senior leadership interactions
- Are agile, practical and cost-efficient
- Include robust, end-to-end strategy, analytics and execution, and technology and data
- Give you access to holistic, cross-functional experts and SMEs with deep, domain-specific knowledge (e.g., AI, omnichannel)
- Involve high-touch, high senior leadership interactions
- Are agile, practical and cost-efficient
- Include robust, end-to-end strategy, analytics and execution, and technology and data
Medical Affairs Effectiveness?
