ENHANCING life sciences
Beghou draws on decades of experience and deploys strategic consulting and technology services to help companies improve sales, marketing and analytics efforts.
Tap deep expertise in life sciences sales and marketing
For more than 25 years, Beghou Consulting has been a trusted adviser to life sciences firms.
From helping an emerging pharmaceutical company develop a segmentation and targeting strategy for its first product launch to administering a Big Pharma company’s incentive compensation plan, Beghou consultants help life sciences companies address all their sales and marketing challenges. The firm combines its strategic consulting services with proprietary technology to develop custom, data-driven solutions that allow life sciences companies to take their commercial operations to new heights.
Consulting Services THAT
BOOST COMMERCIAL PERFORMANCE
Beghou consultants bring life sciences industry experience and deep strategic and technical knowledge to every project. They deploy a comprehensive set of consulting services to help you maximize results from your commercial operations.
sales force design
The sales force is the driver of life sciences product performance. Beghou helps you leverage data to properly organize and size the team that will sell your therapies.
segmentation and targeting
Where you assign field sales representatives and how you prioritize and target health care professionals can make or break product performance. Beghou helps you fine-tune your approach with rigorous data analysis and strategic guidance.
To drive maximum performance from your sales team, you need a carefully crafted incentive compensation plan that is fair and motivating. This is easier said than done – and that’s where Beghou comes in.
Beghou delves into the data to help you create accurate sales forecasts so you can properly allocate your sales force across territories and set the appropriate payout targets.
Data is the backbone of your commercial efforts. Beghou’s experts help you determine which data to collect and how to organize and leverage it across your commercial operations.
Once you have robust, organized data, Beghou helps you thoroughly analyze it to uncover the key insights that drive product performance.
Commercial operations support
From revising your sales force structure to improving reporting procedures, Beghou can work with you to manage and refine your commercial operations.
Explore data from every angle to build impactful commercial plans. Beghou conducts primary research and integrates its findings with analysis of secondary data to equip you with market knowledge and enable improved planning and measurement.
Beghou deploys proprietary and third-party technology solutions to help life sciences companies leverage their data to drive sound commercial decisions. From reporting to territory alignment to business intelligence, Beghou technology services help companies throughout the commercial lifecycle.
Meridian Alignment Suite
Beghou uses its proprietary suite of intuitive alignment tools – which are built on Google Maps – to help you design balanced territories that provide your sales force the best chance of success.
Life sciences companies need to ensure field sales representatives have a close-to-equal workload and opportunity of success in their territories. But trying to assess this manually is nearly impossible. That’s why Beghou built Meridian. The alignment suite leverages proprietary algorithms to offer commercial leaders a quantitative view of the mix of sales opportunities and call volumes in individual territories. Beghou consultants then use this information to realign and balance territories.
Beghou helps you get the most out of your business intelligence tools and uncover new insights about product performance, customer behavior and sales force activity.
Business intelligence technology is powerful and, if leveraged correctly, can help life sciences field sales representatives and commercial leaders get answers to some of their most complex questions. From helping firms properly organize their data to designing front-end visualizations to training users, Beghou consultants are business intelligence experts who manage A to Z deployments. With Beghou’s help, life sciences commercial teams can uncover actionable insights.
Latest News & Insights
Do you want to learn how Beghou consultants address some of the most challenging issues in the life sciences industry? Beghou experts frequently share their points-of-view on a wide mix of pressing industry topics with reporters. They also provide detailed strategic guidance to life sciences firms in white papers and articles in industry publications. Check out the latest from Beghou.