ENHANCING life sciences
Commercial Operations

Beghou draws on decades of experience and deploys strategic consulting and technology services to help companies improve sales, marketing and analytics efforts.

Tap deep expertise in life sciences sales and marketing

For more than 25 years, Beghou Consulting has been a trusted adviser to life sciences firms.

From helping an emerging pharmaceutical company develop a segmentation and targeting strategy for its first product launch to administering a Big Pharma company’s incentive compensation plan, Beghou consultants help life sciences companies address all their sales and marketing challenges. The firm combines its strategic consulting services with proprietary technology to develop custom, data-driven solutions that allow life sciences companies to take their commercial operations to new heights. 

Consulting Services THAT
BOOST COMMERCIAL PERFORMANCE

Beghou consultants bring life sciences industry experience and deep strategic and technical knowledge to every project. They deploy a comprehensive set of consulting services to help you maximize results from your commercial operations. 

sales force design

The sales force is the driver of life sciences product performance. Beghou helps you leverage data to properly organize and size the team that will sell your therapies.

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segmentation and targeting

Where you assign field sales representatives and how you prioritize and target health care professionals can make or break product performance. Beghou helps you fine-tune your approach with rigorous data analysis and strategic guidance.

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Incentive compensation

To drive maximum performance from your sales team, you need a carefully crafted incentive compensation plan that is fair and motivating. This is easier said than done – and that’s where Beghou comes in.

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Forecasting

Beghou delves into the data to help you create accurate sales forecasts so you can properly allocate your sales force across territories and set the appropriate payout targets.

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Data solutions

Data is the backbone of your commercial efforts. Beghou’s experts help you determine which data to collect and how to organize and leverage it across your commercial operations.

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Advanced analytics

Once you have robust, organized data, Beghou helps you thoroughly analyze it to uncover the key insights that drive product performance.

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Commercial operations support

From revising your sales force structure to improving reporting procedures, Beghou can work with you to manage and refine your commercial operations.

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Marketing Research

Explore data from every angle to build impactful commercial plans. Beghou conducts primary research and integrates its findings with analysis of secondary data to equip you with market knowledge and enable improved planning and measurement.

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Technology services
that provide
data-driven solutions

Beghou deploys proprietary and third-party technology solutions to help life sciences companies leverage their data to drive sound commercial decisions. From reporting to territory alignment to business intelligence, Beghou technology services help companies throughout the commercial lifecycle.

Armada

With Beghou’s cloud-based data analytics platform, you can handle the massive amounts of data in the life sciences industry. Process, manage and analyze data in a single platform to speed commercial insights.

Faced with ever-larger and more complex volumes of data, life sciences commercial teams need a central portal for data management and analysis. ARMADA, which is built on Apache Spark™ with Databricks, offers next-generation processing power and was developed by Beghou exclusively for the life sciences industry. The platform gives companies control over their data operations and allows them to view data processing in real time and deploy advanced analytics like machine learning.

mainsail application platform

Beghou’s proprietary, cloud-based platform allows you to efficiently collect and organize data, manage customer and affiliations information, create sales reports, plan account strategy, and more.

Life sciences companies need an efficient way to collect, organize and share customer and sales data. That means not relying on spreadsheets and emails. Beghou built Mainsail, an easy-to-use SaaS platform, to give field sales representatives and commercial operations leaders access to consolidated and accurate data and information – right at their fingertips. Using Mainsail, commercial teams can uncover key insights and improve targeting and reporting efforts. 

Meridian Alignment Suite

Beghou uses its proprietary suite of intuitive alignment tools – which are built on Google Maps – to help you design balanced territories that provide your sales force the best chance of success.

Life sciences companies need to ensure field sales representatives have a close-to-equal workload and opportunity of success in their territories. But trying to assess this manually is nearly impossible. That’s why Beghou built Meridian. The alignment suite leverages proprietary algorithms to offer commercial leaders a quantitative view of the mix of sales opportunities and call volumes in individual territories. Beghou consultants then use this information to realign and balance territories.

Business Intelligence

Beghou helps you get the most out of your business intelligence tools and uncover new insights about product performance, customer behavior and sales force activity.

Business intelligence technology is powerful and, if leveraged correctly, can help life sciences field sales representatives and commercial leaders get answers to some of their most complex questions. From helping firms properly organize their data to designing front-end visualizations to training users, Beghou consultants are business intelligence experts who manage A to Z deployments. With Beghou’s help, life sciences commercial teams can uncover actionable insights.

Latest News & Insights

Do you want to learn how Beghou consultants address some of the most challenging issues in the life sciences industry? Beghou experts frequently share their points-of-view on a wide mix of pressing industry topics with reporters. They also provide detailed strategic guidance to life sciences firms in white papers and articles in industry publications. Check out the latest from Beghou.

Beth Beghou on advanced analytics in incentive compensation

Our 2019 Emerging Pharma Pulse Report describes the importance of using advanced analytics to improve commercial operations and incentive compensation, in particular. Managing Director Beth Beghou describes in MedCity News how emerging pharmaceutical companies that use advanced analytics to decide sales force compensation better retain top performers.
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Steve Trokenheim on drug pricing transparency in DTC ads

Beginning July 2019, pharmaceutical companies will be required by law to provide the list price of a drug in any DTC television commercial, given the list price is at least $35 for a month’s supply or typical course of treatment. Partner Steve Trokenheim details in PharmaLive how this new regulation improves pricing transparency and requires manufacturers to rethink their approach to setting drug prices.
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Cecile Marbella and Steve Trokenheim on using frozen alignments in incentive compensation

Regular updates to territory alignments are critical to determine appropriate targets and set goals. Yet, a constantly updated alignment can wreak havoc on incentive compensation payouts from the previous quarter. Partner Steve Trokenheim and Associate Manager Cecile Marbella share in Med Ad News how pharmaceutical companies can blend a frozen alignment and fluid alignment to achieve a balanced incentive compensation plan.
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