Meridian™ sales territory alignment suite one of the most innovative products of 2018

EVANSTON, Ill. – Dec. 20, 2018 – A new alignment software suite from life sciences sales and marketing firm Beghou Consulting was selected as one of the most innovative products of 2018 by PM360, a magazine for marketing executives in the pharmaceutical, biotech, medical device and diagnostics industries. Beghou Consulting’s Meridian™ suite quickly and accurately determines optimal sales force deployment and territory alignment for pharmaceutical companies. With Meridian, commercial operations executives can examine the myriad of sales force deployment scenarios far ahead of product launch. “We’re gratified to be featured in PM360’s Innovations Issue for the latest addition to our alignment software. Meridian helps our consultants and clients determine the most successful sales force deployments possible,” said Chris Berg, a Beghou partner who led the Meridian suite development. “Our teams continuously draw on their experiences and client engagements to develop new products that address sales and marketing issues faced by life sciences companies.” Built on Google Maps, Meridian’s interactive visualization blends the firm’s 30-plus years advising pharma companies with its extensive knowledge and experience in state-of-the-art technology to provide accurate recommendations and complete alignments for complex sales rep assignment and alignment scenarios. The suite includes:

• Meridian Blueprint: Uses advanced algorithms to determine the optimal sales force geographic deployment across markets;

• Meridian Balance: Defines optimal territory configurations to maximize coverage of key customers; and

• Meridian Map: Determines optimal sales force allocation and allows for quick adjustments to accommodate changing market conditions using visualizations.

Beghou Consulting’s Meridian alignment suite was selected as part of PM360’s 7th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative companies, startups, divisions, products, services and strategies from within the health care and life sciences industries. “Our selections represent the companies, offerings, and strategies that demonstrated what we believe is unique in its ability to impact the industry,” says Anna Stashower, CEO/Publisher of PM360. “We hope others in the industry are able to work with these innovators or use these innovations to better serve patients, physicians, and other health care stakeholders.” PM360 received hundreds of submissions from across the health care and life sciences industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative. This year’s selections can be found here: www.pm360online.com/pm360-presents-the-2018-innovators. To request a Meridian demonstration, please contact us. For more information, visit beghouconsulting.com/Meridian. About Beghou Consulting Founded in 1993, Beghou Consulting specializes in helping life sciences companies – especially emerging pharma companies – establish and manage commercial operations to better market and sell therapies. Deploying advanced analytics and proprietary technology, Beghou consultants have provided strategic counsel to the top pharmaceutical companies in the world, supporting some since infancy. Headquartered in Evanston, Illinois, the firm has six offices and employs more than 150 professionals around the world. To learn more, visit www.beghouconsulting.com or follow us on Facebook and LinkedIn. About PM360 PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated health care environment.