Beghou’s David Laros and Sarah Donner from Mirati Therapeutics (a Bristol Myers Squibb company) will share keys to success on Tuesday, May 7th at 1:30 p.m.
Brochures
Beghou Capabilities
End-to-end commercialization for life sciences.
Omnichannel Solutions
Boost customer engagement with omnichannel experiences.
Mainsail Forecast
Build forecasts without limits.
Mainsail IC
A powerful platform for commercial leaders and the field force.
Recent Articles
Targeting AI Use Cases
How will AI continue to impact the life sciences industry? In PM360, Rohit Gupta argues that companies should seek quick wins when deploying AI tools, proving where AI adds value, understanding where it doesn’t, and continually building on successes to expand the use and amplify the impact of AI across their organizations.
AI AND THE PHARMA FIELD SALES FORCE: TWO SCENARIOS
Will AI’s long-term impact on pharma sales efforts be significant or muted? In Med Ad News, Rohit Gupta and David Laros explore what AI could mean for the pharma field sales force.
TRANSFORMING THE PATIENT HUB
In Pharmaceutical Commerce, Rohit Gupta and David Laros explain how life sciences companies can use their patient hubs to improve engagement with patients and health care providers.
Unlocking the Potential of Omnichannel
Next-best action capabilities are key enablers of robust omnichannel promotion efforts. Learn how commercial leaders can take the next-best action engine out of its black box and embed two-way engagement with reps.
Case Studies
AI-POWERED FIT-FOR-PURPOSE TARGETING SOLUTION BOOSTS ONCOLOGY LAUNCH
PRODUCT LAUNCH AND BEYOND: HOW EMERGING PHARMA COMPANIES CAN BUILD AND MAINTAIN LAUNCH MOMENTUM
