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End-to-end commercialization for life sciences.
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A powerful platform for commercial leaders and the field force.
Recent Articles
AI AND THE PHARMA FIELD SALES FORCE: TWO SCENARIOS
Will AI’s long-term impact on pharma sales efforts be significant or muted? In Med Ad News, Rohit Gupta and David Laros explore what AI could mean for the pharma field sales force.
TRANSFORMING THE PATIENT HUB
In Pharmaceutical Commerce, Rohit Gupta and David Laros explain how life sciences companies can use their patient hubs to improve engagement with patients and health care providers.
Unlocking the Potential of Omnichannel
Next-best action capabilities are key enablers of robust omnichannel promotion efforts. Learn how commercial leaders can take the next-best action engine out of its black box and embed two-way engagement with reps.