Run your commercial operations with confidence

Leverage a flexible platform built on deep industry expertise to organize customer information, manage your field operations and drive commercial effectiveness

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Align Stakeholders for Effective
 Customer Engagement

Mainsail CRM is a flexible, multi-stakeholder platform for seamless and compliant customer data management. It brings sales, medical, patient services, market access, and marketing teams together to drive meaningful customer relationships. It connects stakeholders, data, and customers in a unified platform to boost collaboration and engagement.

Mainsail CRM offers key capabilities like seamless customer data updating, HCP and account profiling, call logging, field coaching reports, KOL management, medical information management, and next-best-action recommendations—empowering sales reps and medical science liaisons to maximize field impact. Accessible via iOS, Android, and web apps, it unifies teams to drive effective customer engagement. 

EMPOWER THE FIELD FORCE

Mainsail CRM is built to meet the needs of busy field teams. Using the web or native mobile app and clean user interface, teams can easily log interactions and do their jobs more efficiently and effectively.

MAINTAIN DATA INTEGRITY AND COMPLIANCE

Without accurate and comprehensive customer data, a commercial team will struggle to act with confidence. Mainsail CRM includes validations to prevent errors and a built-in integration with MedPro to help teams easily input complete and accurate information about HCPs.

INTEGRATE SEAMLESSLY

CRM systems must connect seamlessly with business intelligence tools, data warehouses and more. Where some CRM systems struggle to make these connections, Mainsail CRM smoothly pulls and pushes data between third-party systems, other Mainsail modules and Beghou’s ARMADA cloud data warehouse.

CAPITALIZE ON INDUSTRY EXPERTISE

Beghou built Mainsail CRM to address the unique needs of life sciences companies. Users of Mainsail CRM can leverage this deep domain knowledge during implementation and beyond. Beghou experts implement, configure and optimize the platform alongside customers.

EMPOWER THE FIELD FORCE

Mainsail CRM is built to meet the needs of busy field teams. Using the web or native mobile app and clean user interface, teams can easily log interactions and do their jobs more efficiently and effectively.

INTEGRATE SEAMLESSLY

CRM systems must connect seamlessly with business intelligence tools, data warehouses and more. Where some CRM systems struggle to make these connections, Mainsail CRM smoothly pulls and pushes data between third-party systems, other Mainsail modules and Beghou’s ARMADA cloud data warehouse.

MAINTAIN DATA INTEGRITY AND COMPLIANCE

Without accurate and comprehensive customer data, a commercial team will struggle to act with confidence. Mainsail CRM includes validations to prevent errors and a built-in integration with MedPro to help teams easily input complete and accurate information about HCPs.

CAPITALIZE ON INDUSTRY EXPERTISE

Beghou built Mainsail CRM to address the unique needs of life sciences companies. Users of Mainsail CRM can leverage this deep domain knowledge during implementation and beyond. Beghou experts implement, configure and optimize the platform alongside customers.

Overcome
CRM Limitations

Common CRM Challenges
Mainsail CRM Solutions
Integrations
Clunky integrations with third-party systems
Seamless integration with third-party platforms
Add-ons
Pricey add-ons to unlock full platform capabilities
Additional modules and non-CRM functionality available
Configurability
Time consuming and expensive to customize
Configurable to meet user needs
Implementation
Need for third-party implementation teams
Dedicated implementation and configuration support
Ease of use
Difficult to tailor user experience
Easy, on-the-go updating of call and customer information
Common CRM Challenges
Mainsail CRM Solutions
Clunky integrations with third-party systems
Seamless integration with third-party platforms
Pricey add-ons to unlock full platform capabilities
Additional modules and non-CRM functionality available
Time consuming and expensive to customize
Configurable to meet user needs
Need for third-party implementation teams
Dedicated implementation and configuration support
Difficult to tailor user experience
Easy, on-the-go updating of call and customer information

A Configurable CRM for
Concerted Teams

Built on the robust data analytics infrastructure of the Mainsail commercial excellence suite, Mainsail CRM meets the needs of stakeholders across life sciences organizations. And each organization can make the platform its own, self-branding it and adding modules for everything from call planning to incentive compensation.  

Field​

Simplify sales with contact management, call logging, and HCP profiling for tailored engagement. Coach sales reps through management ride-alongs to boost performance. Communicate with HCPs using pre-approved, compliant email content, personalized for each recipient.

Marketing

Enable impactful campaigns with omnichannel tools, segmentation, and analytics to optimize engagement. Design personalized customer journeys, delivering the right message at the right time through preferred channels.

Medical

Streamline medical information requests and strengthen KOL relationships with tailored engagement tools. Track medical, legal, and regulatory review and approval of promotional content to ensure compliance.

Market Access

Enhance stakeholder management, ensure compliance, and streamline contract management to drive seamless market access operations. 

Patient Services

Support the patient journey with streamlined program enrollment and feedback tools to enhance care and engagement.

case study: SPECIALTY THERAPEUTICS COMPANY GAINS INSIGHT

THE CHALLENGE:A specialty therapeutics company was struggling to realize value from its out-of-the-box CRM system. The sales team could enter calls but couldn’t view its call activity alongside prescription data, sales data and field coaching reports. Further, the company had to do its reporting outside the CRM system given the system’s limitations. The company needed its CRM system to serve as a field sales portal. But its current solution was falling short.
THE SOLUTION:The company needed a comprehensive CRM system that could integrate its sales and call data and provide a comprehensive view of customers that included call activity, prescription data, affiliation information and more. After cleaning and organizing the company’s data so that it had up-to-date and accurate customer data, the Beghou team customized the platform to create a powerful field sales hub. Key features include:
  • Validations to prevent bad data from entering the system. 
  • Interactive maps of customer locations. 
  • Document repository with incentive compensation materials. 
  • CNE request forms. 
  • Field coaching reports. 
THE FUTURE:Sales reps and commercial leaders immediately embraced the platform, leveraging it to improve their understanding of customers and commercial performance across territories. Ongoing data management ensures this company maintains a clean, updated database of customer and sales information. And the ability to add new features and modules to Mainsail CRM ensures it will continue to meet this company’s evolving customer management needs
as it grows.

The Results:

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INTERESTED IN SEEING WHAT MAINSAIL CRM CAN DO FOR YOU?  

Contact us today to schedule a demo.