WITH CONFIDENCE
Leverage an endlessly flexible platform to organize customer information, manage your field operations and drive commercial effectiveness.
Mainsail CRM helps life sciences commercial teams break through the limits of traditional CRM platforms and create a hub for their end-to-end field sales efforts. In addition to allowing teams to update customer data, log sales activity and create reports, Mainsail CRM can be a team’s home for field coaching reports, medical info request management, account planning and much more.
Mainsail CRM is built to meet the needs of busy, on-the-go field sales reps. With an iOS app and a user interface designed to help reps easily log call activity, Mainsail CRM helps field sales reps do their jobs more efficiently and effectively.
Without accurate and comprehensive customer data, a commercial team will struggle to act with confidence. Mainsail CRM includes validations to prevent errors and a built-in integration with MedPro to help teams easily input complete and accurate information about HCPs.
CRM systems must connect seamlessly with business intelligence tools, data warehouses and more. Where some CRM systems struggle to make these connections, Mainsail CRM smoothly pulls and pushes data between third-party systems, other Mainsail modules and Beghou’s ARMADA cloud data warehouse.
Beghou built Mainsail CRM to address the unique needs of life sciences companies. Users of Mainsail CRM can leverage this deep domain knowledge during implementation and beyond. Beghou experts implement, configure and optimize the platform alongside customers.
overcomeCRM Limitations
Common CRM Challenges | Mainsail CRM Solutions | |
|---|---|---|
Integrations | Clunky integrations with third-party systems | Seamless integration with third-party platforms |
Add-ons | Pricey add-ons to unlock full platform capabilities | Additional modules and non-CRM functionality available |
Configurability | Time consuming and expensive to customize | Configurable to meet user needs |
Implementation | Need for third-party implementation teams | Dedicated implementation and configuration support
|
Ease of use | Difficult to tailor user experience | Easy, on-the-go updating of call and customer information |
Common CRM Challenges | Mainsail CRM Solutions |
|---|---|
Clunky integrations with third-party systems | Seamless integration with third-party platforms |
Pricey add-ons to unlock full platform capabilities | Additional modules and non-CRM functionality available |
Time consuming and expensive to customize | Configurable to meet user needs |
Need for third-party implementation teams | Dedicated implementation and configuration support
|
Difficult to tailor user experience | Easy, on-the-go updating of call and customer information |
Built on the robust data analytics infrastructure of the Mainsail commercial excellence suite, Mainsail CRM meets the needs of stakeholders across life sciences organizations. And each organization can make the platform its own, self-branding it and adding modules for everything from call planning to incentive compensation.
Both commercial and medical teams can use Mainsail CRM via separate, walled-off views. The Beghou team can create medical-specific views that exclude sales data and activity and include medical-specific functionality such as tracking of non-sales interactions. Companies can customize views and access for different teams and roles to ensure compliance.
Data integrity is paramount in the life sciences industry. Without quality controls around data management, teams end up with duplicates, inaccuracies and data they can’t trust. Mainsail CRM guards against errors and helps users enter verified, up-to-date information about HCPs.
A specialty therapeutics company was struggling to realize value from its out-of-the-box CRM system. The sales team could enter calls but couldn’t view its call activity alongside prescription data, sales data and field coaching reports. Further, the company had to do its reporting outside the CRM system given the system’s limitations. The company needed its CRM system to serve as a field sales portal. But its current solution was falling short.
The company needed a comprehensive CRM system that could integrate its sales and call data and provide a comprehensive view of customers that included call activity, prescription data, affiliation information and more. After cleaning and organizing the company’s data so that it had up-to-date and accurate customer data, the Beghou team customized the platform to create a powerful field sales hub. Key features include:
- Validations to prevent bad data from entering the system.
- Interactive maps of customer locations.
- Document repository with incentive compensation materials.
- CNE request forms.
- Field coaching reports.
Sales reps and commercial leaders immediately embraced the platform, leveraging it to improve their understanding of customers and commercial performance across territories. Ongoing data management ensures this company maintains a clean, updated database of customer and sales information. And the ability to add new features and modules to Mainsail CRM ensures it will continue to meet this company’s evolving customer management needs as it grows.
