Category: Insights

Read the latest news from Beghou Consulting, as well as our experts’ views on trends and challenges in the life sciences industry.

Dan Wetherill on using analytics to boost patient compliance

Patient compliance has become a more acute challenge during the coronavirus pandemic. In this article in Pharmaceutical Executive, Beghou Consulting Partner Dan Wetherill explains how biopharmaceutical companies can play a significant role in improving patient compliance by leveraging their advanced analytics capabilities and increasing collaboration with caregivers.
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Knock down the walls of the data warehouse

Today, life sciences commercial teams must process, organize and analyze more data than ever before. Traditionally, data warehouses were the linchpins of companies’ data management efforts. But the data warehouse of the past won’t cut it anymore. In this white paper, we describe how a life sciences company can build a robust enterprise data platform that drives commercial success.
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Piotr Kula on how to overcome pharma’s data overload

Life sciences companies are faced with overwhelming amounts of data. As they seek to organize, manage and extract insights from this data, a cross-functional team can help better execute data strategy, ensure compliance and meet analytics goals. Associate Partner Piotr Kula describes in PM360 how to address this data overload.
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Stay Afloat in a Sea of Technology

Many life sciences companies find themselves drowning in a sea of technology that fails to deliver a meaningful return on investment. In this white paper, we describe how companies can create a technology ecosystem that enables and enhances the work of users across the commercial organization.
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Esin Izat on using marketing research to inform brand stories

The brand story is an essential component of product launch, informing everything from go-to-market strategy to color schemes and logos. It can also successfully position a product in a competitive marketplace. Manager Esin Izat, leader of our marketing research practice, describes in PharmaVOICE how to use marketing research to craft compelling brand stories.
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