Category: Insights

Read the latest news from Beghou Consulting, as well as our experts’ views on trends and challenges in the life sciences industry.

As targeting analytics take center stage, keep complexity behind the curtain

Life sciences commercial leaders must capitalize on the wealth of data available today – as well as powerful advanced analytical techniques – to design segmentation and targeting plans that drive sales. At the same time, they must maximize sales rep acceptance of these plans. Read this white paper to learn how a life sciences company can create effective targeting plans that field sales representatives embrace.
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Take our 10-min. survey on orphan drug commercialization

This survey, which should only take 10 minutes to complete, will evaluate life sciences companies’ commercial activities, priorities and challenges related to orphan drugs. If you help in the commercialization of orphan drugs, please consider completing this survey. Your participation will help us generate robust and comprehensive insights on industry trends and challenges, which we’ll then summarize and share in a report.
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Beth Beghou and Patrick Lezark on how emerging pharma can use advanced analytics to improve commercial operations

The 2019 Emerging Pharma Pulse Report found that nearly 60% of emerging pharma companies only use advanced analytics “somewhat” or “to a limited extent” to generate commercial insights. Managing Director Beth Beghou and Partner Patrick Lezark share with Pharmaceutical Executive how emerging pharma companies can implement an advanced analytics to improve all facets of commercial operations.
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Jon Hesby, Melissa McDevitt and Esin Izat on how to optimize operations after a product’s first birthday

A product’s first birthday offers an ideal time for the commercial team to analyze sales and optimize operations. A year’s worth of sales data and proper computing power enables life sciences companies to examine sales and marketing tactics to see what’s working and what’s not – and then take appropriate action. Jon Hesby, Melissa McDevitt and Esin Izat describe in Pharmaceutical Executive how to enhance sales force effectiveness as part of the post-launch commercialization strategy.
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Jason Keglovitz describes advantages of Beghou’s Mainsail mobile app

Beghou Consulting’s Mainsail mobile app helps commercial operations teams collect, store and analyze data. The app takes advantage of the device’s native features, including user location for nearby customers and touch screen for signature capture. Jason Keglovitz, lead app developer and software manager, describes to Pharma Tech Outlook how the sales force can benefit from instant access to data and the ability to record customer interactions on the spot.
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Dan Schulman and Piotr Kula on harnessing digital health data

Digitally-enabled devices will arm medtech companies with more and richer data. To make the best use of this data, companies must build robust and integrated data infrastructures on top of advanced, cloud-based technology. In MD+DI, Dan Schulman and Piotr Kula explain how medtech companies can effectively collect, process, organize and analyze digital health data.
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Melissa McDevitt on harnessing sales data to maximize commercial success

One year after product launch, pharmaceutical companies have accumulated an abundance of sales-related data. Commercial operations teams can use this data to conduct advanced analytics, identify new targets and transition to a more sustainable incentive compensation plan. Associate Partner Melissa McDevitt shares with PharmaLive how pharmaceutical companies should embrace their sales data to discover new insights and maximize sales beyond the one-year mark.
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Esin Izat discusses pre-launch marketing research strategies

Emerging pharma companies often encounter resource constraints prior to a product launch, which can lead to commercial challenges. Marketing research can help enhance efficiency and better inform commercial activities. Manager Esin Izat discusses with In Vivo key lessons in marketing research based on her decades of industry experience and how to best implement a marketing research strategy.
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