Category: Insights

Read the latest news from Beghou Consulting, as well as our experts’ views on trends and challenges in the life sciences industry.

Emily Eller on using predictive analytics in pharma

The technology behind predictive models and analytics has advanced dramatically over the past decade. It may be tempting for pharma companies to begin analytics instead of following an effective predictive analytics strategy. Associate Partner Emily Eller describes steps for pharma marketers to reach and engage their customers more effectively in PM360 magazine.
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Erik Cruz on how emerging pharma can improve product launches

An emerging biopharma company faces unique challenges at launch and, therefore, must work hard to build a comprehensive launch roadmap that is grounded in data, incorporates the right technology tools, and accounts for the inherent uncertainty associated with launching a first product. Erik Cruz writes in Pharmaceutical Executive about how commercial leaders of emerging companies can maximize results at launch.
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Steve Trokenheim disproves product launch misperceptions

There are three big commonly held misperceptions that can hamper a pharmaceutical company’s product launch. Instead of relying too heavily on instinct and experience, pharmaceutical companies should use advanced data analytics techniques to overcome these misperceptions, improve forecasts and increase sales. Read Steve Trokenheim’s article in PM360 to learn more.
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