Category: Insights

Read the latest news from Beghou Consulting, as well as our experts’ views on trends and challenges in the life sciences industry.

Stay Afloat in a Sea of Technology

Many life sciences companies find themselves drowning in a sea of technology that fails to deliver a meaningful return on investment. In this white paper, we describe how companies can create a technology ecosystem that enables and enhances the work of users across the commercial organization.
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Esin Izat on using marketing research to inform brand stories

The brand story is an essential component of product launch, informing everything from go-to-market strategy to color schemes and logos. It can also successfully position a product in a competitive marketplace. Manager Esin Izat, leader of our marketing research practice, describes in PharmaVOICE how to use marketing research to craft compelling brand stories.
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Rewrite the Sales Force Design Playbook for CAR T Therapies

Like a coach following last year’s game plan to prepare for this year’s championship, life sciences commercial operations leaders – especially those with previous roles at established pharmaceutical companies – may be tempted to deploy their last sales force design strategy on their next product launch. If that therapy is CAR T, commercial operations leaders need to create a whole new game plan. In this white paper we’ll discuss the keys to sales force design for CAR T therapies and describe how they differ from the strategy behind sales force design for traditional therapies.
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Jon Hesby, Kevin Frymire and Rob Lien on navigating the COVID-19 pandemic

While pharmaceutical commercial teams navigating the COVID-19 pandemic don’t face the same life-or-death decisions the Apollo 13 team did 50 years ago, they are still responding to rapidly evolving circumstances in an uncertain environment. In Med Ad News, Partner Jon Hesby and Associate Partners Kevin Frymire and Rob Lien share three lessons from the Apollo 13 story that can help pharma companies today.
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A Product Launch Road Map: Drive with Data

Life sciences companies spend years researching, developing and testing therapies that offer exciting new possibilities for treatment. But it’s often the launch – that short time frame between R&D and product uptake – that determines whether the therapy will fly or flop. This white paper outlines how data-driven commercial operations help ensure long-term commercial success.
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