News
Read the latest news from Beghou Consulting, as well as our experts’ views on trends and challenges in the life sciences industry.
Meridian™ Named One of PM360’S Most Innovative Products of 2018
Beghou Consulting’s Meridian™ territory alignment software was named one of the most innovative products of 2018. Built on Google Maps and grounded in the firm’s 30-plus years advising pharma...
Emily Eller on using predictive analytics in pharma
The technology behind predictive models and analytics has advanced dramatically over the past decade. It may be tempting for pharma companies to begin analytics instead of following an effective...
Beth Beghou addresses the gender gap in Pharma
It’s no secret that pharma has a gender gap problem. A lack of female leadership means pharma companies are missing out on important perspectives and skills that can drive innovation. Managing...
Dan Schulman discusses how to craft a highly motivating incentive compensation plan
An effective, fair and motivating incentive compensation plan is key to a happy sales force and a successful product launch. Emerging pharma companies should tailor their incentive compensation...
Beth Beghou describes leadership initiatives at beghou consulting
Beghou Consulting’s culture emphasizes the development and advancement of all employees. Managing Director Beth Beghou details the firm’s leadership initiatives in PharmaVOICE....
Beth Beghou on developing the next generation of industry leaders
In a PharmaVOICE article on developing women leaders, Managing Director Beth Beghou advises women in pharma to be their own advocates and lean into their strengths with confidence....
Erik Cruz on how emerging pharma can improve product launches
An emerging biopharma company faces unique challenges at launch and, therefore, must work hard to build a comprehensive launch roadmap that is grounded in data, incorporates the right technology...
Steve Trokenheim disproves product launch misperceptions
There are three big commonly held misperceptions that can hamper a pharmaceutical company’s product launch. Instead of relying too heavily on instinct and experience, pharmaceutical companies...
Robert Lien discusses the latest trends in data analytics
Robert Lien talks with PharmaVOICE about the big data sets that provide valuable insights for pharmaceutical marketers – patient data, transaction-level claims data and affiliations data. He...
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